Today our participants had an interactive session with Dr. Constantinos Coursaris, a social media expert and Assistant Professor at Michigan State University. They learned about social media tools for advocacy, such as Facebook, Twitter, YouTube and blogging, in order to deliver an advocacy message and interact with their audiences. Constantinos also addressed advocacy strategy and messaging – determining what tools to use to reach various audiences with different methods of interaction.
The groups spent the afternoon session creating and learning to maintain all of the social media tools for their advocacy issues. They also began to develop their advocacy plans, identifying key stakeholders and collaborators for their issues.
We look forward to a session on program management and monitoring and evaluation from our partners at Foundation from the Future tomorrow!