In October 2007, Vital Voices launched a new program in the Middle East entitled Making It Our Business: Breast Cancer Awareness (MIOB). This program aims at educating and raising the awareness of company employees on the risk factors of breast cancer. Several regionally based United States companies-from General Electric to Johnson & Johnson-as well as local charter companies in the region are participating. These partnerships will increase awareness on prevention both in the workplace and in their communication with consumers. Many companies now provide training to their staff and include helpful information for women in their marketing campaigns. In a region where many women may lack access to important information regarding their health, this program can save many lives.Initially, Vital Voices implemented the program in Jordan and Dubai, where it partnered with the King Hussein Cancer Foundation and the Dubai Chamber of Commerce and Industry, respectively. Thus far, MIOB has brought great successes. In Dubai, Dubai Healthcare City has reduced costs and allowed all employees of the city’s twelve charter companies to receive free clinical breast exams, consultations with doctors, and reduced costs on mammograms and ultrasounds. By May 2009, it is expected that 4,500 employees and students will have received training in both Dubai and Jordan. Not only do these individuals possess more information on the topic, but they can share their knowledge with female family members and friends. The participating companies are spreading awareness throughout the United Arab Emirates and Jordan.In 2009, Vital Voices will expand MIOB to more companies and other countries in the region. In January, women business leaders in Jordan, Qatar, Lebanon, and Egypt received training in the MIOB program. They are now equipped to spread their awareness on prevention with their business networks and members. Vital Voices hopes to strengthen the connection between MIOB and the Middle East North Africa Businesswomen’s Network in order to more quickly and easily disseminate messages of prevention through the Middle East.Although it is a relatively young program, MIOB has enjoyed great successes and has already impacted the lives of women in Jordan and the United Arab Emirates. As it grows and expands in the coming year, it will reach out to and support women across the region as well.