Skip to Content Skip to Navigation

Elizabeth Buchanan

Chief Commercial Officer, Rokt, Board Member - Vital Voices Global Partnership & S4 Capital

Board of Directors

Elizabeth Buchanan

Elizabeth is a proven tech and business leader with passion for transformation and a bias for action.

Having spent more than 25 years of experience with major brands including Yahoo!, Uber and Omnicom, Elizabeth is currently the Chief Commercial Officer at ecommerce technology unicorn Rokt. Elizabeth was one of the founding team of Rokt in 2012. During a break from Rokt, Elizabeth held the role of President of Global Transformation within Omnicom.

Elizabeth is a proven entrepreneur having founded (now named) whiteGREY in Australia in her twenties, which she built from a startup into the most revered digital full-service agency in the country. Elizabeth successfully exited the business when she sold it to STW Group (now WPP), and it continues to thrive today.

In addition to her role at Rokt, Elizabeth currently holds board positions with the NGO Vital Voices Global Partnership and S4 Capital (LON: SFOR).

Elizabeth lives in Brooklyn, New York with her husband and three of their five children (two have already flown the nest!). Not to forget the dog Izzy and pandemic cat Smokey.