Founder & CEO, b.WR
San Diego, California
Sara Shokouhi is the Founder and CEO of b.WR, a revolutionary organic, eco-friendly bamboo fabric undergarment line providing the softest, most breathable, luxurious underwear for your favorite body parts. She founded the company to create a range of underwear that is luxuriously soft, yet strong, moisture-wicking, light, breathable, and hypoallergenic for the most comfortable wear. The perfect product was found in an intimate line crafted from bamboo that has a style for every occasion including bikini styles, lace thongs, everyday thongs, briefs, and boxer briefs. b.WR also believes in embracing sexual health in a powerful, sexy and classy way and hopes to inspire others to do the same. Through Sara’s passion for public affairs and activism, she has implemented activism and awareness as a core value of b.WR. Donating to different sexual health organizations, such as Planned Parenthood, b.WR is committed to comfort and confidence while supporting sexual healthcare accessibility, education, and awareness. This is a brand for everyone, promoting wellness and hoping to break down the stigma around sexual health while creating a community of inclusivity. Everyone deserves to feel confident, sexy and comfortable all the way down to their underwear!
Sara studied Political Science and Pre-Law at the University of Washington while starting the largest performance contemporary dance company on campus, Aura Dance Company. She currently dances for the largest non-profit hip-hop dance company in San Diego, Culture Shock.