Raneem Mourad

Managing Director Kashida


Raneem is the Managing Director of Kashida, which develops, delivers and trains on bespoke eLearning content. Kashida is comprised of a team of learning experts who consult on, train for and develop content for companies, NGOs, training centers, and universities to develop successful eLearning programs based on their specific needs. The Kashida process covers pedagogical expertise, creative design (including learning experience design), as well a skilled team of production artists from programmers to editors. The core activities and services that Kashida offers are delivering learning content, customizing the learning experience to the specific target audience, being responsive & flexible to customers, being solution oriented to meet and implement objectives, deliver excellent Arabic content created by native Arabic speakers. Kashida consults, produces educational content and trains on interactive objects, infographics, videos, applications, quizzes & tests, scenarios, series games and simulations. Their products are designed to be delivered on Learning Management Systems, Mobile Applications, Web-based platforms and Video-based platforms. Kashida provides solutions in the sphere of custom content creation, which involves both a focus on pedagogy and innovation in the use of technology. The Kashida team is comprised of Designers, Planners, Programmers, Artists, Writers, and Engineers who experiment with learning technology to make learning enjoyable and simple, using whatever format is necessary for the target learner. Raneem’s vision for her business is to create Kashida content and host it on our own platform to be readily and freely available for all. She believes knowledge should be available for everyone and so wants Kashida’s content to have high impact without cost to the end user. In addition to future plans to deliver content in both English and Arabic, Kashida is trying to break the barriers of traditional education. While many companies and platforms available are still applying traditional methods of education and transforming it into online Content, Kashida is innovating through also looking at how people currently engage with content beyond traditional systems to utilize those methods to create pedagogically sound educational content that will be readily available for anyone to interact with and share across platforms.  Raneem’s areas of expertise include marketing, communications and strategic planning. She holds a Bachelors of Business Administration from the American University of Beirut and a MSc in Social Anthropology from the University of Edinburgh, where she received the Chevening Scholarship. She is avidly into sports, regularly practices yoga and plays basketball. She believes that a healthy body helps to have a healthy clear mind.

What Raneem hopes to gain from the VV GROW Fellowship: Raneem hopes to grow her skills in financial management, investor readiness, financial planning, brand positioning and growth management. She is also looking forward to meeting all the fellows from around the world and learning about their different cultures, businesses, and challenges

What Raneem can offer other fellows: Raneem can offer to share her experiences and knowledge of branding, marketing, project management, project planning, E-learning tools and strategies.

Connect with Raneem on Social Media:

Website: www.kashida-learning.com

Facebook Page: https://www.facebook.com/KashidaLearning/?ref=settings

LinkedIn: https://www.linkedin.com/company/kashida-offshore-s-a-l-/

Raneem was selected as a 2018 VV GROW Fellow.