Anja Juliah Abu Bakar

Social Impact Director, Blubear Holdings Sdn Bhd

Kuala Lumpur, Malaysia

About Anja:

Anja is the Social Impact Director of Blubear Holdings Sdn Bhd, an innovative social enterprise that manufactures reusable and eco-friendly menstrual pads made from high quality absorbent fabrics. Through their products and programs, Blubear Holdings Sdn Bhu seeks to empower girls from within by promoting healthy menstrual hygiene management. Blubear Holdings is among the pioneers of the cloth pad businesses in Malaysia and won the Malaysia Innovation Award in 2010. Blubear Holdings works with partners through their signature programs Athena Empowers, a girl’s empowerment program, and Big Girls Talk. Anja also founded the Sisterhood Alliance, a nonprofit dedicated to girls empowerment. In 2018, The Sisterhood Alliance grew the number of programs and in 2019, Anja is launching a new training for young women interested in leading future menstrual hygiene management programs. Her expertise is in marketing strategy, theories of change and business pitching and presentation. She holds an Executive Diploma in Human Resources Management from the University of Technology Malaysia and holds various leadership positions. Anja is the Treasurer of the Women’s Entrepreneurs Network Association (WENA), a director consultant of the Business Network International in Malaysia, a committee member with the Chamber of Social Entrepreneurs Development Malaysia and a member of PENIAGAWATI an association of professional women in Malaysia, and an alumna of the Cherie Blair Foundation and the SE Forum in Sweden. Passionate about educating the community about the importance of social missions and social enterprise businesses, Anja is also a mentor for social entrepreneurs and an SDG advocate. Since 2016, she has mentored more than ten enterprises with more than half receiving accreditation as Impact Driven Enterprises from the government of Malaysia. Anja also provides consulting services and has given numerous talks on social entrepreneurship in Malaysia, Vietnam, UK and Sweden.


What Anja hopes to gain from the VV GROW Fellowship:

Anja hopes to improve her leadership, negotiation, and project management skills. She would also love to learn more about other fellow’s leadership skills, challenges and problema-solving strategies.


What Anja can offer other fellows:

Anja’s strength is in developing business models, and over the last three years, she has designed models for other companies. She has experience designing individual business models for different clients on social impact as well as impact visions that work together with business visions.


Connect with Anja on Social Media:



Facebook (business):

Facebook Page (personal):

Twitter (business): @AthenaEmpowers

Twitter (personal): @anjajuliah74

Instagram (business): @athenaempowers

Instagram (personal): @anjajuliah