Yochi Hobson

Yochi Hobson attended an all-girls high school and was raised by a single mother, shaping her deep commitment to women’s rights and equity. Appalled by the economic disparities she witnessed in her hometown, Yochi was inspired to found Project Pink Tax in high school, a 501(c)(3) nonprofit dedicated to combating period poverty by providing free, high-quality menstrual products to those in need. While this has been her primary experience in the equity space, it has also been an invaluable journey in leadership, organization, and advocacy. Through Project Pink Tax, Yochi has developed a passion for creating sustainable change and continues to seek opportunities to expand her impact. 

Hobson balances this work with her studies at the Wharton School of the University of Pennsylvania. In addition to being a student, she has consulted for non-profit organizations worldwide, including in Costa Rica, Mexico, and Thailand, leveraging her experiences to support social impact initiatives.