Vicky Pasion

Vicky Pasion is the Co-Founder of Gifted, by Nature, a Media House championing artists and brands through management, production and publishing. Founded in 2019, GIFTED intentionally invests, amplifies and supports the creation of art by BAME and female voices, to increase representation and aspiration within the creative industry. GIFTED’s mission is to nurture a more diverse and inclusive industry by providing opportunities, safe spaces and community to help to unlock the power of sharing underrepresented stories. 

As an official UN Women UK Delegate, Pasion champions safer spaces for women and marginalised people in live music spaces. Pasion has also been hailed as ‘an artist on the rise’ by several cultural taste-makers, including Wonderland, BBC Radio, and Notion Magazine. As one of the UK’s emerging talents, she’s captivated audiences across international stages. The campaign of her socially conscious record “HEAVY” was supported by Autograph ABP, with a campaign Shortlisted for a Fair Education Alliance Innovation Award in 2021. 

Pasion is based in Somerset House, as part of the Black Business Incubator, and supported by the Mayor of London through the London & Partners Impact Cohort. Alongside her artistry, Pasion continues to raise awareness of the importance of safer spaces and mental health support for women and marginalised groups in the creative industries. 

”As a visionary leader, I aspire to create a globally recognised Media House that nurtures exceptional talent, amplifies underrepresented stories and moves towards a more diverse and inclusive creative industry.”