Vicky Pasion

Vicky Pasion is a singer, songwriter, and performer from Camden, London. She weaves confessional lyricism and heart-strung melodies to create a timeless fusion of R&B, Soul, and Pop. Named ‘London’s latest musical maverick’ by Wonderland Magazine, her 2023 summer record ‘Body Takeover’ claimed CLASH Magazine’s ‘Track of the Day. 2024 is a breakthrough season for Vicky Pasion, with her upcoming project promising noteworthy collaborations, distributed by AWAL+, supported by Spotify Notable, and co-signed by Sony Music.

Pasion is also the Co-Founder of Gifted, by Nature – a Media Company comprising a Creative Agency, Record Label, and Literary Publisher. Incorporated in 2019, GIFTED intentionally invests, amplifies, and supports the creation of art by BAME and female voices to increase representation and aspiration within creative industries. GIFTED’s mission is to nurture a more diverse and inclusive industry by providing opportunities, community, and aligned partnerships to help unlock the power of sharing underrepresented stories. Gifted, by Nature is based in Somerset House, as part of the Black Business Incubator, and supported by the Mayor of London through the London & Partners Impact Cohort.

As an official UN Women UK Delegate, Pasion champions safer spaces for women and marginalized people in live music spaces. Pasion has also been hailed as ‘an artist on the rise’ by several cultural taste-makers, including Wonderland, BBC Radio, and Notion Magazine. As one of the UK’s emerging talents, she’s captivated audiences across the West End and international stages. The campaign for her socially conscious record “HEAVY” was supported by Autograph ABP, with a campaign Shortlisted for a Fair Education Alliance Innovation Award in 2021.

“As a visionary leader, I aspire to create a globally recognized Media House that nurtures exceptional talent, amplifies underrepresented stories, and moves towards a more diverse and inclusive creative industry.”