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Shannon Grewer

2019 Fellow

CEO, Victoria Road

Dubai, United Arab Emirates

About Shannon:

Shannon is the Chief Executive Officer at Victoria Road, a socially responsible clothing brand designed and developed in their fair trade workshop in Lahore, Pakistan. Founded and driven by two women entrepreneurs, Victoria Road was inspired by an American woman’s deep admiration for the people, design and craft she discovered in Pakistan. Today, Victoria Road collaborates with emerging women designers, skilled craftsmen and passionate entrepreneurs to create luxury apparel with a global story. Victoria Road is changing the way clothes are made in emerging markets: putting the focus back on the spectacular local talent in design and craftsmanship instead of the fast fashion the industry so often expects. Through their carefully crafted supply chain, they are supporting local entrepreneurship, with a preference for working with women suppliers whenever possible. They are bridging culture through design by using fashion as a stepping stone towards a positive cross-cultural dialogue. Victoria Road also provides mentoring and incubation opportunities for young and up-and-coming designers and aspiring fashion entrepreneurs to work with their team in Lahore. They offer them exposure to an operational business successfully designing for export to international markets. Victoria Road teaches them about the financial aspects of starting your own business, planning and supply chain management. Along with her work at Victoria Road, Shannon is a member of the Fair Trade Federation and Hey Mommas.

What Shannon hopes to gain from the VV GROW Fellowship:

Shannon hopes that she improves her leadership and team leadership skills. She would like to expand the business from exclusively producing clothing to partnering with up-and-coming designers to create their own start-up fashion businesses.

What Shannon can offer other fellows:

Shannon has had a very wide range of experience in different areas and can share her experiences including successes and failures. She can also share how to maintain a positive outlook and how to become someone who can listen or provide confidence building measures.


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