Sabreen Morsey

Sabreen Morsey is the Founder and CEO of Farinas Marketing Services, an AI-powered B2B marketing and growth platform, supporting technology, SaaS, cybersecurity, fintech, logistics and professional-services companies across Saudi Arabia and the Gulf Cooperation Council (GCC). She leads Farinas’s business strategy, client growth, innovation and regional expansion. Farinas helps growing companies build predictable pipelines through go-to-market strategy, ICP and market research, demand generation, account-based marketing, lead generation, digital platforms, content and AI-enabled marketing systems. Farinas’s mission is to make structured, data-driven B2B growth more accessible to companies operating in complex GCC markets. Its work contributes to SDG 5 (Gender Equality) by advancing women-led entrepreneurship; SDG 8 (Decent Work and Economic Growth) by supporting business growth, job creation, internships and graduate development; and SDG 9 (Industry, Innovation and Infrastructure) through digital transformation, automation and responsible AI adoption.

Sabreen combines more than 20 years of experience in technology, marketing, consulting and entrepreneurship. Before founding Farinas, she worked in technology and international marketing and managed large-scale development projects. She has also trained and mentored more than 100 graduates and women entrepreneurs. Her achievements include recognition through Women in Africa, the Tony Elumelu Foundation, Seedstars’ SANAD–Elevate Her among others.

She is driven by the belief that technology, practical strategy and human-centered leadership can create sustainable economic and social impact. Sabreen holds an MBA in Marketing from The American University in Cairo, a diploma from the Information Technology Institute and a Bachelor of Engineering in Biomedical Engineering from Cairo University.