Founder, The Live Green Co.
Priyanka’s entrepreneurial journey began when she co-founded The Live Green Co (TLGC) after the arrival of her little niece, Naina, in 2018. Having to study the nutrition labels more carefully than ever, Priyanka realized what she later described as a “huge gap in the food system” – the absence of entirely clean-label, additive-free foods in the market – and she was motivated to make a change.
Raised in a household serving whole, fresh, homemade food, Priyanka knew the power and benefits of natural ingredients, which she believed were best captured by her native Indian ancestors. At the same time, she firmly believed that the key to bringing a disruptive change to food production and the food industry was embedded in science and technology. This brought her to the creation of the Live Green Co and CharakaTM – a technology that blends ancestral wisdom of plant nutrition with modern biotech and machine learning to find 100% natural plant-based alternatives to synthetic, processed, and animal-based products.
Priyanka decided to base her company in Chile due to the heterogeneous population, affectionate culture, and abundant resources for entrepreneurs like herself. The Live Green Co has since been revolutionizing the movement toward a cleaner and more sustainable food industry with its disruptive technology. As the company continues to grow, Priyanka and her team have been expanding into the United States, further establishing themselves as a dominant force in the plant-only food market worldwide.
Prior to founding TLGC, Priyanka completed both an undergraduate degree and a graduate degree in retail management in India. After graduation, her career took off, and she worked for many major brands both nationally in India and internationally, including Calvin Klein, FCUK, Unilever, and Target.
While she had never imagined being an entrepreneur, Priyanka quickly dived into the field when The Live Green started. She excelled with pleasing results in various entrepreneurial studies programs in Chile, Mexico, and Berlin, as well as an Entrepreneurship Acceleration Program offered by the Wharton Business School in 2019.
Priyanka’s perseverance and hard work pushed her to star status in the plant-based food world and as a female leader in the startup landscape. Some of her recognitions include the People’s Choice Award (Sigma Tastech, 2019), Top 10 Startup in 10 years (StartupChile, 2020), Top 10 Food Innovations of Chile (Transforma Alimentos, 2020 & 2021), Women Building the Future (Vegan Women Summit & Impossible, 2021), Female Founder Award (Extreme Tech Challenge, 2021), and Better Life Top 2 (World Food Forum – UN FAO, 2021). In recognition of her achievements, Priyanka has been named one of the 100 Women Leaders of Chile in 2020 and 2021 and was invited to numerous conferences and workshops such as the Falling Walls Science Summit in Berlin, the ftalks Food Summit’21 hosted by KM Zero Food Innovation Hub, and the InvestChile e-Seminar. To this day, Priyanka has made over 5 publications on platforms like TechCrunch and Vegan World Mag, sharing her experience and perspectives on sustainability, entrepreneurship, and gender-equity topics.
Srinivas’ business supports the following SDGs:
SDG 3: Good Health and Well-being
SDG 8: Decent Work and Economic Growth
SDG12: Responsible Consumption and Production