Omaira Saucedo Bendek

Omaira Saucedo Bendek is Co-Founder and CMO of tuGerente, where she leads the company’s marketing, brand and go-to-market strategy. She has been instrumental in scaling the company beyond Bolivia into new Latin American markets, building a data-first marketing organization and positioning tuGerente as a trusted technology partner for SMEs.

A two-time founder, Omaira began her entrepreneurial journey in the food industry and later launched a legaltech venture. Before becoming a full-time entrepreneur, she served for seven years as Head of Legal at CAINCO, Bolivia’s main chamber of commerce. She later worked at a venture capital fund, sourcing and evaluating startups, preparing investment memos and presenting opportunities to the Investment Committee. As a founder, she has also led fundraising efforts for tuGerente and advised startups on raising capital and scaling their businesses. She helped build and internationally scale tuGerente from Bolivia despite the country’s limited access to venture capital, while becoming a recognized leader in the regional startup ecosystem.

Her contributions have been recognized by MIT Technology Review, which named her one of Latin America’s 35 Innovators Under 35. She is driven by the belief that entrepreneurs deserve the opportunity to build businesses that thrive, not merely survive. Through financial inclusion, technology and a gender lens, she works to expand prosperity for SMEs across Latin America, contributing to the UN SDGs, particularly SDG 8 (Decent Work and Economic Growth) and SDG 5 (Gender Equality). A lawyer turned tech entrepreneur, she bridges innovation, venture capital and business growth.