Nida Jamal is the CEO of ArHaz Jewels, a women empowerment jewelry line. The mission behind this brand is to empower rural women in Pakistan with sustainability and create a bridge between the artisans and the US market. She met indigenous women entrepreneurs trained in gem cutting and jewelry making. Due to limited resources, they were residing below poverty. She set up centers for them and works directly with local miners to ensure all stones are ethically sourced. The brand aligns with the UN’s Sustainable Development Goals.