Ludmilla Oliveira

Ludmilla Rossi is the CEO and co-founder of the vibrant Juicyhub, leading culture, innovation, and impact accelerator with the ambition to complexify and diversify local economies through strategic connections and opportunities. JuicyHub has reached over half a million people monthly and has trained more than 8,000 individuals since its inception, Juicyhub drives prosperity and economic growth in its territory, grounded in SDGs 5, 8, and 11.

Juicyhub’s approach is unique within the Brazilian innovation ecosystem outside the major cities, combining cultural acceleration – through hyperlocal content that shapes thought and identity – with innovation, catalyzed by connections and actions that transform behaviors, and real impact, materialized in opportunities, especially for young people and women. For Ludmilla, culture is the essential starting point and innovation, which is the engine that brings transformation to life.

A design thinker and entrepreneur since the age of 19, Ludmilla is a driving force behind impact and innovation in often-overlooked regions of Brazil. Her inspiring journey includes overcoming a cancer diagnosis in 2011, an experience that evolved into an award-winning project in 2018. Recognized for her creative and audacious projects, even in nascent ecosystems, Ludmilla joined the SW50 and GWIM networks in 2023 and was featured on the Forbes website in 2024, which is a testament to Juicyhub’s relevance as a true “inductor of cultural transformation” in territories beyond Brazil’s urban centers.