Reddy is a proud single mother, daughter and a successful career woman. Reddy worked her way up from working at Estée Lauder beauty counters to traveling Africa and the world with Estee Lauder Companies. She has a strong foundation in the prestige beauty industry and a career spanning 22 years at the Estée Lauder Companies (ELC). She shares ELC’s beautiful brands with the sales force around South Africa through high-touch education programs and helps empower employees around the country to achieve their personal and professional goals.
Reddy also leads Corporate Social Responsibility for ELC South Africa, which includes the Breast Cancer Campaign and has initiated many community impact projects which have not only touched thousands of lives in South Africa but have also been shared as global best practices. Reddy has been instrumental in leading Inclusion and Diversity programs for ELC and has led the development and launch of the ELC Good Works employee volunteerism and giving platform in South Africa. Reddy is well known as a great motivator, a powerful storyteller, and an influencer of people and she has through hard work and determination, earned incredible accolades and achievements during her career including Winner of the Global Leonard A Lauder Volunteer Award in 2013.