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Keiko Koda

2024 Fellow

Founder and CEO, AsMama

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Ms. Keiko Koda is the Founder and CEO of AsMama. She oversees the creation of local community-building opportunities and provides a sharing app that facilitates child-rearing and daily life support among nearby individuals. This app, customized for municipalities and businesses, is available across Japan, with plans for international expansion.

AsMama’s mission is to enhance local connections through real-life interactions, providing a platform where individuals can support each other with minimal economic burden. The company’s services align with several UN Sustainable Development Goals, including Gender Equality, Good Health and Well-being, Sustainable Cities and Communities, Reduced Inequality, and Decent Work and Economic Growth. With 80% of its 100,000 users being women, AsMama enables women to balance work and family life, boasting a 99% user satisfaction rate. The company has trained over 2,000 local leaders, facilitated more than 2,000 community-building events annually, and currently supports 130,000 households.

Ms. Keiko Koda and AsMama have received numerous awards and media coverage for their achievements and social impact. Keiko founded AsMama in 2009 and is a founding director of the Sharing Economy Association. Before AsMama, she was the head of PR and IR at a venture investment firm. Keiko graduated from Kansai Gaidai University and studied at Florida Atlantic University. She was born in Osaka. Driven by the desire to create a society where everyone can achieve their goals, Keiko’s mission is to build a support system that allows individuals to thrive in both work and personal life.