Juliana Villegas

Juliana Villegas is the Founder and CEO of Somos Martina, a Colombian brand of absorbent underwear created 5 years ago with a mission to provide products for experiencing menstruation, incontinence, and postpartum. Their organic cotton products are seamless, suitable for all absorption needs, environmentally friendly, and committed to social impact, contributing to menstrual equity through a social project that ensures dignified access to menstruation for girls and women.

Somos Martina addresses menstrual poverty in Latin America through a multifaceted impact project spanning economic, social, environmental, and educational fronts. To date, the brand has positively impacted over 12,000 women, aligning with UN Sustainable Development Goals 1, 3, 5, 10, 11, 12, and 13.

Born and raised in Bogota, Colombia, Juliana Villegas holds a BA in languages and cultural studies with a minor in entrepreneurship and photography from the Universidad de los Andes. She furthered her education with a specialization in business management and a Postgraduate diploma in fashion product management from IED, Barcelona. Inspired by sustainable fashion classes, she ventured into creating her own absorbent underwear brand while initiating a social impact program for women in need in Colombia. Juliana is currently studying the Global fashion management masters at The Fashion Institute of Technology in New York.

Juliana’s driving force lies in replacing plastic hygiene products with sustainable alternatives, ensuring dignified menstruation for girls and women worldwide.