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Heba Abou El Eid

2023 Fellow

Heba Abou El Eid

Heba Abou El Eid, as a young mother of two who felt that she needed support from other people going through the same experiences, insecurities, pressures, and obstacles of the unexperienced realm of motherhood, created The Mommy Club Egypt Co. in May 2015 as Egypt’s first all-inclusive support platform for mothers. Overnight, the interest in being part of the platform to help and be helped by all mothers with hands-on experience was overwhelming, with over 1,000 mothers wishing to join. Their first product, The Mommy Club Benefit Card- Egypt’s first discount for moms in Egypt launched in July 2015. Their e-commerce website, The Mommy Club Shop, which specializes in all baby products, launched in 2020. Fast forward seven years and the Mommy Club now works with hundreds of vendors, reaches thousands of mothers across multiple platforms, and started a movement with many women finding new ways to create innovative communities of their own. The Mommy Club’s main goal is to create a sense of belonging! “Empowering and supporting mothers and mothers to be, all going through the daily struggles of motherhood, by creating a vast network of support functions and voices to cater to the endless needs and necessities any mother could not go without daily. Every mother deserves to be heard, helped, pampered, and supported.” Heba is a member of the UN e-trade 4 women program and network, the HSBC Roar program, Ahead of the Curve Leap and Thrive program, is a Visa SheWins winner, a member of the World Bank E-commerce Support for Women-led SMEs in Egypt and Investmed Sustainable Business Management program graduate.

What Heba can offer other fellows:

Heba can provide networking and consult other fellows.

Connect with Heba on social media:

Business website: and

Personal LinkedIn:

Business Facebook:

Personal Facebook:

Personal Twitter: @hebaaboueleid

Business Instagram: @themommyclubco @themommyclubshop @themommyclubbenefitcard

Personal Instagram: @hebaaboueleid