Bojana Kovač

Bojana Kovač is an AI and digital marketing strategist, lecturer, author and founder of Red Queen, a boutique digital strategy and AI advisory agency operating across Europe and the UAE. Through Red Queen, she helps companies and leadership teams turn digital strategy, content, performance marketing, analytics and practical AI adoption into measurable business growth. With more than 25 years of experience in marketing communications, digital transformation and performance advertising, Bojana has worked across finance, real estate, tourism, hospitality, aesthetic medicine, retail and technology. Her background includes 10 years at McCann Erickson and digital campaigns for clients including CNN, PGA Tour, Coca-Cola, Raiffeisen Bank, Mastercard and Alma Lasers Dubai. Bojana has delivered more than 10,000 Meta campaigns, 1,000 trainings and executive programs and has been a top-rated lecturer at the Serbian Chamber of Commerce Business Academy for seven years. She has also lectured for UNCTAD’s eTrade for Women initiatives, supporting women entrepreneurs with digital strategy, analytics, KPIs and ROI-driven marketing systems. Her recent work includes training companies, institutions and professional associations on Microsoft Copilot, business automation, AI-assisted workflows and practical AI agents, including programs for Banca Intesa and other corporate clients. Her work contributes to UN SDG 4 (Quality Education), SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation and Infrastructure) by making AI, data and digital growth tools accessible for non-technical professionals, women entrepreneurs and SMEs. Bojana is the author of Pervertajzing – Agency Chronicles. Her mission is to make AI simple, useful and powerful for leaders who want to grow with clarity, purpose and measurable impact.