A New Day +

Vital Voices

A Target limited-time-only collection launched in partnership with Vital Voices.

Inspired by the passion, strength and undeniable power of women, Target has created the A New Day + Vital Voices limited-time-only collection of apparel, accessories and stationery, designed to celebrate female confidence, spirit and fortitude.

The pieces were designed by Target and inspired by Vital Voices’ mission to elevate women leaders and six women leaders in the Vital Voices network who are raising their voices to bring about positive change in the world.

For 20 years, Vital Voices has been identifying, providing training for and investing in emerging women leaders working to create change. The six women leaders who inspired the A New Day + Vital Voices collection have diverse personal stories that represent how a vital voice can make a significant impact.

The collection will be available for a limited time at select Target stores and on Target.com starting Saturday, September 29.


The Women at the Heart of A New Day + Vital Voices

Hailing from the U.S. and around the world, and from differing educational, religious and socio-economic backgrounds, these female activists, entrepreneurs and innovators drive positive transformation in their communities and beyond.

The six women leaders who inspired the collection are:

  • Jamira Burley: After losing a brother to gun violence, Jamira became a social impact consultant and activist for youth engagement, criminal justice reform and gun violence prevention.
  • Akanksha Hazari: Akanksha founded m.Paani, India’s first and only mobile-based loyalty platform, to help underserved Indian communities improve their lives using their mobile services.
  • Jessica Hubley: Jessica is the CEO and co-founder at AnnieCannons, an organization that educates human trafficking survivors into software professionals. 
  • Chessy Prout: After surviving a sexual assault in high school, Chessy became an activist and author, publishing her memoir and launching the #IHaveARightTo movement.
  • Ariela Suster: To disrupt the cycle of violence in El Salvador, Ariela established SEQUENCE, a handcrafted jewelry and accessories company that employs at-risk youth.
  • Amira Yahyaoui: Amira has spent her life fighting for human rights. Today she’s creating Mos.com, a college financial aid app, with the belief that college should be an option for everyone.

The A New Day + Vital Voices pieces at Target were designed to capture their strong and confident spirit, inspired by the very items that build their confidence and help them tackle the challenges ahead. Find out more at www.target.com/anewday+vitalvoices.