Jennyfer Salvo

Director, Softpower Connections Consulting


Jennyfer is a journalist and an expert in innovation and international business. She currently leads a company, Softpower Connections Consulting, which helps governments and companies promote innovation and bring their businesses to an international scale.

Previously, she was the Assistant Director of ProChile, the Chilean government’s international promotion bureau. There, she led Chile’s strategy for promotion of exports, tourism and investment. In that position, she also developed a program to increase women’s participation in international trade and developed the innovation program, leading it for 2 years. She is proud of being a close collaborator of former Chilean President Michele Bachelet, whose government she advised in both her first and second administration. She advised Michele Bachelet’s government spokesperson, helped to create the institution in charge of leading Chile’s promotion, and created the country’s brand strategy.

She began her career as a journalist, working in a prominent Chilean TV station and newspaper, as well as other media outlets in Latin American and Europe. She interviewed global leaders such Michail Gorbachov, Mario Vargas Llosa, Shimon Peres, among many others. In the late 1990’s, she worked as a Press and Culture Attaché at the Chilean Embassy in Perú, focusing on public diplomacy, international communication and marketing. Over the past 20 years, Jennyfer has worked on public policy and international promotion by advising companies, NGOs and governments as well as teaching at universities and lecturing internationally.


She was selected as a Fellow for the first VV Engage Cohort.