President, Global Transformation. OMD Worldwide
Elizabeth Buchanan is Founder and CEO of a new disruptive start-up, soon to be launched (her second start-up). Most recently she held the office of President, Global Transformation & Chief Marketing Officer at OMD inside Omnicom. As a member of the OMD Global EXCO, Elizabeth shared the responsibility for 11,000+ employees in 100+ markets around the world managing $43b+ of media spend for clients including Apple, PepsiCo, Nissan, Intel and Bacardi. Elizabeth has had a distinguished career in the technology, digital and marketing/advertising industries with more than 20 years experience with major brands including Saatchi & Saatchi, Yahoo!, Uber, Ogilvy and Young & Rubicam.
Elizabeth is a proven entrepreneur, having been the founder and CEO of The White Agency in Australia, which she built from a startup into the hottest digital agency. Under Elizabeth’s leadership they were responsible for the full-service/end-to-end digital needs for clients including Telstra, Coca-Cola South Pacific and Commonwealth Bank. The White Agency had offices in Sydney and Melbourne, and won numerous awards including Telstra Business of the Year, Ranked in Top 10 Places to Work in Australia, and Elizabeth was the youngest listed in the BRW Top Female Entrepreneurs List. Elizabeth sold The White Agency to STW Group, now WPP, and it continues to thrive today. Elizabeth then accepted the role of Division Director at STW Group, responsible for 20+ P/Ls, reporting into the holding group CEO.
Elizabeth lives in Brooklyn New York with her husband and five children.