Bumble’s ‘Moves Making Impact’ product feature will enable users to donate to a woman making positive change with every first move they make in-appSee it in Action
Bumble, the woman-first social networking app, is collaborating with Vital Voices to launch “Moves Making Impact,” a new product feature in its app that empowers its more than 55 million users to give back with every first move made.
The mobile-based app was first founded to challenge the antiquated rules of dating, providing a long overdue shake up to the exclusive gender norms of online dating. Now, Bumble empowers users to connect with confidence whether dating, networking, or meeting friends online.
Users who make a “first move” across Bumble’s platforms (Bumble Date, BumbleBizz or BumbleBFF) will choose one of three causes – human rights, public policy or economic development – that they want to support. Each cause is associated with a woman leading change in her community. Based on the number of first moves made for each cause, Bumble will make a donation to each woman through Vital Voices.
Bumble and Vital Voices have collectively identified twelve women leaders solving problems in their communities who will benefit from “Moves Making Impact” over the course of the next year.
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