Randa Naffa, a consultant in gender, advocacy and communications, has been involved in civil society activities since the early years of her childhood. Her 14-year career has ranged from working with the United Nations to Jordanian and international organizations.
“I am inspired by the many women I was able to connect with throughout the years from all of Jordan and around the globe, who each in their own right have an inspiring story to share of their activism and ability to achieve change,” Naffa said.
A believer in advocating for women’s rights, Naffa feels that the aim of NGOs should be to support civil society organizations to advocate more strategically and create long-term impact. “NGOs need to give voice[s] for the young leaders and empower them to lead the change,” Naffa said.
This belief has allowed Naffa to introduce flagship programs in building the capacities of Jordanian NGOs to become better advocates for rights-based approaches and strategic communications. She trains activists and NGO practitioners on how to develop persuasive arguments and create tools and strategies to build wider coalitions and partnerships. She is also the co-founder and editor in chief of JO, a monthly magazine that is one of Jordan’s leading English-language publications, focusing on development and cultural issues.
“I feel that my role today as a women’s rights activist is a responsibility that I carry to uphold the rights that our previous generation fought for, but also to provide a better future for the generations to come,” Naffa said.
Through Vital Voices Policy Advocates, she has joined forces with a group of Jordanian women to advocate for the enforcement of an article of the Labor Code addressing daycare. The law requires companies in Jordan with more than 20 employees who are mothers to establish daycare centers within the office for the children of employees. Naffa and her team have successfully launched the SADAQA campaign, to raise awareness and help women advocate from within their organizations to achieve compliance with the law. Naffa raised the issue while also preparing Jordan’s shadow report for the CEDAW Committee at the UN in Geneva.
Naffa hopes that through her advocacy campaign, women will be able to not only maintain their careers but also increase their chances of holding leadership positions. “I am inspired by the daily achievements of working mothers, who strive to excel at work and at the same time aim to raise healthy and empowered children,” she says.