As a pioneer of online media in Jordan, Lara Ayoub knows well how the power of the Internet in global communications is changing the world. She is the portal manager of two leading newspapers in Jordan, Al Ghad and Al-Waseet. Forbes magazine (Middle East) recently ranked Al Ghad first for news sites in Jordan and 10th in the Middle East overall.
The distinction earned Lara a place in the 2010 class of the Fortune/U.S. State Department’s Global Women’s Mentoring Partnership, facilitated by Vital Voices each year in Washington, D.C. Participants of the program join 20-30 other women professional leaders from around the world, share skills and experiences, and carry out mentorships with top American female executives. During the month-long program, Lara learned essential skills for both achieving her professional goals and empowering other women in her community back home.
The Vital Voices tenet of “paying it forward” stayed with Lara and became her mantra. She realized that more women are needed at the table, and she wanted to create a way for women to connect and open a dialogue, regardless of their geographical limitations.