When Amira Hamdad, director of Jurexitek, started her business, she had to take a step back in order to invest in the future.
It all started when she was studying law. Amira was working at a training institution where she was responsible for organizing trainings for business executives. “I loved that job and decided to make it my career,” she said. Amira quickly moved up from an assistant position to becoming Director of Training and Consulting. After eight years, she finally decided to leave her job to build her own business.
Amira said that it was a difficult decision to start working on her business while still working for her employer. She also had to spend over a year getting more training herself, which affected her newly-launched business.
“It is very stressful to own your business and to know that you are responsible for the livelihood of over 10 people,” Amira said. However, she explained that what inspires her most is that responsibility, combined with the feeling of freedom that comes with launching her own business.
Amira, a member of Algeriennes Managers & Entrepreneurs (the Algeria hub of the MENA BWN) hopes to expand her business over the next five years. She wants to get a higher level of certification for herself and her teams, set up two new office locations in Algeria and representation in Europe and the Middle East, and provide support to 30 junior trainers.
Amira is passionate about her profession, and loves training young entrepreneurs. “I am doing exactly what I want to do,” she said.
Amira feels that she was very fortunate to have a mentor who supported her and she wants to be able to do the same for others. “Investment in human capital, knowledge sharing, and the ability